Yahoo!

Sr. Product Designer

Solution Overview
The Yahoo! app (iOS) product and design strategy is centered on delivering a modern, intuitive, and globally relevant news experience. The solution introduced a unified content architecture that brought together core Yahoo! categories, News, Finance, Sports, Videos, Photo Galleries, Email, and Entertainment, Friends, wrapped in a localized and familiar navigation model.
To support adoption across international markets, the app incorporated localized experiences tailored to regional languages, content priorities, and cultural expectations. The result was a modernized global app experience that reintroduced the Yahoo! brand to mobile users while addressing long-standing quality issues.

Key Features

  • A unified content architecture spanning News, Finance, Sports, Politics, and Entertainment

  • Market-specific localization to drive adoption and relevance

  • Streamlined discovery flows for search, sharing, and personalized content

Business Impact

  • App Store ranking improved #4 (up from #8) within 5 months

  • App Store rating improvement to 3 stars (Up from 1.5 stars)

  • Estimated install base million+

Role & Responsibilities

I am responsible for designing the Yahoo! app (iOS), creating wireframes and user flows, visual design, app art assets, usability testing, and making promotional materials for the Apple App Store, web publishers, and Yahoo!’s major product launch event.

yhoo_1.png
 

Product Availability

The Yahoo! app was launched in 4 countries, North America, Taiwan, Australia and Hong Kong.

 

I created the Yahoo! icon for the app, and with the Yahoo! brand team’s blessing, it sits nicely on the app store. :)

 

WHAT OTHERS ARE SAYING ABOUT JET AT YAHOO!

Jet is a pleasure to work with as has been a wonderful and talented designer on our Yahoo! Weather for Android team. He brings a lot of energy and ideas to a project and expediently delivers great designs and assets.

Jet has the tenacity to jump into a project at any stage and with high risks, as supported by a fond memory of his work-marathon during the famed Yahoo! Hack Days (24 hour product innovation marathon) to work on our Weather team. The result - we won amongst 80+ other teams. Any team would be stronger for having such a strong design contributor.

Sr. Product Manager, Sunnyvale, CA, United States
Design partner at Yahoo! Weather

Jet is talented as well as motivated when it comes to design. He not only creates experiences that are visually attractive, but goes the extra step to make sure the implementation stacks up to his high standards. Jet would be an asset in any organization that values design.

Sr. Product Manager, Sunnyvale, CA, United States
Design partner at Yahoo! News