CVS.com
Sr. User Experience Design Lead & Manager, Homepage & Navigation
CONTEXT
CVS.com homepage strives to deliver a seamless omni-channel experience, integrating digital and physical touch points to ensure customers can access products, services, and support anytime, anywhere.
NOTABLE ACHIEVEMENT
Global Navigation Menu redesign
Solution Overview
With my team, I helped redesigned the mobile web navigation to address low engagement caused by limited visibility and unclear information architecture. The original menu displayed only four top-level categories, creating perception of limited offerings and reducing user confidence in exploring available content. The optimized design expanded category visibility, improved content organization, and enhanced visual hierarchy to better communicate the breadth of popular services.
By removing barriers to exploration, this redesign strengthened the mobile experience and aligned mobile engagement patterns closer to desktop benchmarks.
Key Features
Increased discoverability of key product categories
Improved perception of platform offerings and capabilities
Enhanced visual hierarchy to better communicate the breadth of popular services
Business Impact
Doubled (2X) mobile web navigation engagement through design optimization, significantly improving content discoverability across all key pages. CVS Health and CVS Photos categories experienced the most notable increases in visits.
Role & Responsibilities
Led the creation of user-centered design solutions, ensuring clear communication of design strategy, user journeys, fostering stakeholder alignment and enabling well-informed, user-focused design decisions.
Foster a collaborative and inclusive environment, remove obstacles, and advocate for team needs. Continuously coach and develop team members, enabling them to grow, perform at their best, and deliver high-quality work that aligns with business goals.
WHAT OTHERS ARE SAYING ABOUT JET
Jet has taken on his expanded responsibilities on the cvs.com home + navigation and OTCH teams with grace and skill. He has continued to grow tremendously as a team leader. Peers and team members recognize his mindfulness in empowering others to explore and develop perspectives and lead in areas in which they have expertise.
His communication is precise and clear, and he proactively identifies opportunities to collaborate with peers and acts without delay. He is effective and trusted collaborator to his product and engineering partners, and uses excellent judgement to guide the design decision direction toward what is right to achieve our goals while keeping feasibility in mind.
Jet's former manager and collaborators highlight Jet's craft skill, level of organization, effective designs and willingness to roll up his sleeves and lend a hand to his design peers and collaborators.
While Jet has opportunity to grow in flexing his leadership style to meet the needs of all team members, he is on-track to grow as a design leader at CVS and beyond.
Digital Design Director, New York, NY, United States
Managed Jet directly at CVS Health
I had the pleasure of working with Jet on several high-visibility projects, where he consistently demonstrated strong leadership, creativity, and strategic design thinking. As a design lead, Jet effectively managed and delegated work across his team, always ensuring alignment with product priorities and timelines. He partnered closely with stakeholders to continuously prioritize initiatives, consistently delivering high-quality design solutions backed by competitive analysis and user-centric thinking.
Jet has an impressive ability to break down complex business requirements and reframe them from the user's perspective. He is always advocating for improvements and pushes his team to do the same. His communication skills are excellent – he continuously kept everyone informed of deadlines, technical constraints, and evolving requirements which fostered transparency and trust across the team.
He constructed a collaborative environment where everyone felt welcomed and encouraged to contribute their ideas and think outside the box. His deep design expertise, proven ability to resolve challenges, and talent for uniting cross-functional teams toward a shared goal make him an asset to any organization.
Sr. Content Strategist Manager, United States
Design partner at CVS Health