CVS healthy rewards with step tracker

Sr. User Experience Designer

Solution Overview
The Healthy Rewards with Step Tracker feature (iOS & Android) was created to enable automatic reward earning through step challenges and fitness goal completion. The system tracks weekly steps and distributes rewards when targets are met, seamlessly integrating with mobile devices (i.e., FitBit, Apple Watch) across Android and iOS platforms.

Key Benefits

  • Effortless reward earning through step tracking

  • Drives program engagement and customer loyalty

  • Reinforces commitment to customer health and wellness

Business Impact
The Healthy Rewards with Step Tracker app feature (iOS & Android) delivered significant engagement improvements across key metrics, e.g., increased app dashboard visits, reduced membership holds, and decreased cancellation rates. CVS members collectively achieved over 1 billion steps through the program. This feature matches and strengthens CVS's position as a health centric-focused brand while providing tangible value to customers through their everyday activities.

“It is awesome when the app gives rewards for completing steps - we are already taking steps everyday, might as well reward us with rewards”
— JMN291

Role & Responsibilities

  • I led and designed this feature from concept to launch, e.g., facilitating design work sessions with partners and team, creating user flows and prototypes, usability testing with the help from UXR team members, and ensuring seamless implementation with development teams.

  • I balanced hands-on design work with project leadership, delivering mobile experiences while managing timelines and aligning cross-functional teams toward shared goals.

  • I coordinated design system, accessibility, user research, brand and legal resources to support team initiatives and maintain design consistency across products.

 

WHAT OTHERS ARE SAYING ABOUT JET

Jet has taken on his expanded responsibilities on the cvs.com home + navigation and OTCH teams with grace and skill. He has continued to grow tremendously as a team leader. Peers and team members recognize his mindfulness in empowering others to explore and develop perspectives and lead in areas in which they have expertise.

His communication is precise and clear, and he proactively identifies opportunities to collaborate with peers and acts without delay. He is effective and trusted collaborator to his product and engineering partners, and uses excellent judgement to guide the design decision direction toward what is right to achieve our goals while keeping feasibility in mind.

Jet's former manager and collaborators highlight Jet's craft skill, level of organization, effective designs and willingness to roll up his sleeves and lend a hand to his design peers and collaborators.

While Jet has opportunity to grow in flexing his leadership style to meet the needs of all team members, he is on-track to grow as a design leader at CVS and beyond.

Digital Design Director, New York, NY, United States
Managed Jet directly at CVS Health

I had the pleasure of working with Jet on several high-visibility projects, where he consistently demonstrated strong leadership, creativity, and strategic design thinking. As a design lead, Jet effectively managed and delegated work across his team, always ensuring alignment with product priorities and timelines. He partnered closely with stakeholders to continuously prioritize initiatives, consistently delivering high-quality design solutions backed by competitive analysis and user-centric thinking.

Jet has an impressive ability to break down complex business requirements and reframe them from the user's perspective. He is always advocating for improvements and pushes his team to do the same. His communication skills are excellent – he continuously kept everyone informed of deadlines, technical constraints, and evolving requirements which fostered transparency and trust across the team. 

He constructed a collaborative environment where everyone felt welcomed and encouraged to contribute their ideas and think outside the box. His deep design expertise, proven ability to resolve challenges, and talent for uniting cross-functional teams toward a shared goal make him an asset to any organization.

Sr. Content Strategist Manager, United States
Design partner at CVS Health